Differentiate
State your purpose. Remain relevant.
Customers want to know what makes your product different. Your story, your purpose differentiates you, and keeps you relevant.
We are a team of traditional advertising agency veterans who work in a non-traditional way: we collaborate with you to bring your brand story to light. We convey it to your audience, from your name, to your website, to your advertising—to all the strategic touchpoints we identify collaboratively.
Blending logic, magic, and design thinking, we create logos, brand identity systems, brochures, websites, ads, packaging, and very, very spiffy lanyards.
"Our marketing team was asked probing questions to gain a keen sense of our business and our customers. Marlene's knowledge of marketing and expertise in branding was a huge benefit to our team."
The Women's Club
"Marlene was extraordinary to work with. She really pushed me to clarify my business, my work, and my brand promise—and she wouldn’t let me take any shortcuts."
Principal at Travertine Strategies
FAQ
What kind of brand process or framework do you use?
We use a framework that helps us understand your business, so we can serve you better. Learn more; see the “about our process” link above.
Are you focused on making cool stuff, or creating work that delivers the strategy?
It's always about the strategy. Without it, the work is not going to speak to the intended audience. Our goal is to help our clients spend their resources wisely.
What about awards? Don't you want them?
Sure, awards are nice, but our biggest reward is making sure we meet our client's goals. With our proven framework, our clients have experienced great success.
We want everyone to buy our product. How can you help us?
When you appeal to everyone, you actually speak to no one. Your audience might be more targeted than you think. What problem do you solve, and for whom? Once we clearly define your target, one objective, one main message rises to the top. Then the magic happens: we create engaging, focused communications that resonate with them.
clients
Travertine Strategies
All Nippon Airways
ASICS shoes
Bernadette Hunter
Blackfoot Communications
Boyle, Deveny & Meyer, PC
CostCare
Doggett Advertising
Erck Hotels / Ruby’s Inn & Convention Center
First Security Bank
Flathead Orthopedic Center
Hidden Legend Winery
HuHot Restaurant Group
Kenwood Home and Car Audio
Lambros Real Estate
Missoula Downtown Association
Missoula In Motion (website design)
Missoula Parks & Recreation Dept.
Missoula Symphony Association
Montana Valley Hams
Mountain Line Transportation
Northside Neighborhood, Missoula
The People’s Center
Toshiba Home Appliances
UM / Office of Sustainability
UM / College of Visual and Performing Arts
Washington Corporations
Wells & McKittrick, Attorneys at Law
Wurzweiler School of Social Work
the work
Bernadette Hunter
case study
Aerie
course announcement
Aerie
course announcement
Aerie
case study
Washington Corp.
Mr. W's floating office
U of M Arts
course poster and ad
Travertine Strategies
case study
U of M Arts
course poster
CostCare
outdoor
Ready to grow your business?
contact Marlene Hutchins
Openings:
Monday - Friday: 9am - 5pm
Additional hours by appointment
Address:
Missoula, Montana 59802