The difference is Marlene Hutchins.
Marlene is a 25-year advertising veteran who, after working in traditional agencies, discovered her clients would get a little extra value if they exchanged ideas, one-on-one, with specialists for their project.
So, she assembles teams to fit the needs of each project. The result: Costs and delays of a traditional agency are avoided, while clients enjoy the expertise of advertising specialists in a variety of disciplines.
Another difference: Every member of the core team is directly available to the client.
It's a good idea. And here, good ideas hatch daily.