Differentiate.
State your purpose.
Remain relevant.

Customers want to know what makes your product different. Your story, your purpose differentiates you, and keeps you relevant.

We are a team of traditional advertising agency veterans who work in a non-traditional way: we collaborate with you to bring your brand story to light. We convey it to your audience, from the name, to the web, to the advertising—to all the strategic touchpoints we identify collaboratively. Blending logic, magic, and design thinking, we create logos, brand identity systems, brochures, websites, ads, packaging, and very, very spiffy lanyards.

Stand apart from the competition.

Who are your customers? What do they need? How you fulfill that need differently from your competitors? We address these key points in a compelling way, speaking to your audience's hearts. 

How do we arrive at the idea? Collaboratively. Your team works with my team of hand-picked specialists who fit the needs of your project. Your value? We create with you from the ground up.

The result? Costs and delays of an advertising agency are avoided, while you enjoy the expertise of advertising specialists in a variety of disciplines. Another difference: your FreeRange team is directly available to you.

It's a good idea. And at Hutchins FreeRange Creative, good ideas hatch daily.

Services

BRANDING  Your organization’s brand is its smile, its personality, its handshake. It’s what distinguishes you—and allows you to gain the trust and loyalty of customers.

MARKETING STRATEGY  How can your brand idea make money? Answer: we can help you leverage your brand to increase demand for your goods or services.

ADVERTISING DESIGN  Website design. Social media. Traditional media. We create your advertising in the form most relevant for your audience. What remains vital is that your messages be simple, clear and engaging. The “engaging” part is our specialty: finding ways to establish a trust-based conversation with your customers.

We know that dialogue and understanding are difficult with a meter ticking, so we don't charge for every phone call, email correspondence or the usual items that Account Executives add to your bill.

We listen, too. We have an average of thirty years of experience in our field, so we know how to "get it" quickly, allowing us to translate complex ideas into warm, compelling executions.

 

"Our marketing team was asked probing questions to gain a keen sense of our business and our customers. Marlene's knowledge of marketing and expertise in branding was a huge benefit to our team."

Jerri Lorenz
The Women's Club

FAQ

What kind of brand process or framework do you use?

We use a framework that helps us understand your business, so we can serve you better. Learn more in our deck. 

Are you more focused on making cool stuff than creating work that delivers the strategy?
It's always about the strategy. Without it, the work is not going to speak to the intended audience. Our goal is to help our clients spend their resources wisely.

What about awards? Don't you want them?
Sure, awards are nice, but our biggest reward is making sure we meet our client's goals. With our proven framework, our clients have experienced great success.

We want everyone to buy our product. How can you help us?
When you appeal to everyone, you actually speak to no one. Your audience might be more targeted than you think. What problem do you solve, and for whom? Once we clearly define your target, one objective, one main message rises to the top. Then the magic happens: we create engaging, focused communications that resonate with them.

 

Clients

Granite Pharmacy Wells & McKittrick logo Providence St Patrick Hospital Glacier Lake Publishing Latticework Sustainability Consulting Missoula Symphony Assoc University of Montana First Security Bank Aerie Backcountry Medicine Washington Corporations Headwaters Health Foundation

"Our branding-novice trustees went through an imaging process that educated them on the importance of brand in a new organization."

Mary Windecker
Headwaters Health Foundation of Western Montana

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"Marlene took the time to thoroughly understand my skills and abilities to create a solid foundation upon which to build my marketing materials."

Cherie Peacock
Latticework Sustainability Consulting

Aerie Backcountry medicine
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Sustainability Campaign for University of Montana

 

Ready to grow your business? Call us. 

Learn more of how we've helped clients get attention, be remembered,
and reach their marketing goals. Read about our process.

tel: 406/721.2425
email: Marlene@HutchinsFreeRangeCreative.com

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