Strategic Brand Design for the Purpose Driven :: hutchinsfreerangecreative.com

Differentiate

State your purpose. Remain relevant.

Customers want to know what makes your product different. Your story, your purpose differentiates you, and keeps you relevant.

We are a team of traditional advertising agency veterans who work in a non-traditional way: we collaborate with you to bring your brand story to light. We convey it to your audience, from your name, to your website, to your advertising—to all the strategic touchpoints we identify collaboratively.

Blending logic, magic, and design thinking, we create logos, brand identity systems, brochures, websites, ads, packaging, and very, very spiffy lanyards.

"Our marketing team was asked probing questions to gain a keen sense of our business and our customers. Marlene's knowledge of marketing and expertise in branding was a huge benefit to our team."

Jerri Lorenz
The Women's Club

"Marlene was extraordinary to work with. She really pushed me to clarify my business, my work, and my brand promise—and she wouldn’t let me take any shortcuts."

Allison Handler
Principal at Travertine Strategies

LinkedIn recommendations

Stand apart from your competition.

Who are your customers? What do they need? How do you fulfill their needs differently than your competitors? We address these key points in a compelling way, speaking to your audience's hearts.

How do we arrive at your compelling idea? Collaboratively. Your team works with my team of hand-picked specialists who fit the needs of your project. Your value? We develop all the creative with you, from the ground up.

The result? Costs and delays of an advertising agency are avoided, while you enjoy the expertise of advertising specialists in a variety of disciplines. Another difference: your FreeRange team is directly available to you.

It's a good idea. And at Hutchins FreeRange Creative, good ideas hatch daily.

services

our process

BRANDING Your organization’s brand is its smile, its personality, its handshake. It’s what distinguishes you—and allows you to gain the trust and loyalty of customers.

MARKETING STRATEGY How can your brand idea make money? Answer: we can help you leverage your brand to increase demand for your goods or services.

ADVERTISING DESIGN Website design. Social media. Traditional media. We create your advertising in the form most relevant for your audience. What remains vital is that your messages be simple, clear and engaging. The “engaging” part is our specialty: finding ways to establish a trust- based conversation with your customers.

We know that dialogue and understanding are difficult with a meter ticking, so we don't charge for every phone call, email correspondence or the usual items that Account Executives add to your bill.

We listen, too. We have an average of thirty years of experience in our field, so we know how to "get it" quickly, allowing us to translate complex ideas into warm, compelling executions.

FAQ

What kind of brand process or framework do you use?

We use a framework that helps us understand your business, so we can serve you better. Learn more; see the “about our process” link above.

Are you focused on making cool stuff, or creating work that delivers the strategy?

It's always about the strategy. Without it, the work is not going to speak to the intended audience. Our goal is to help our clients spend their resources wisely.

What about awards? Don't you want them?

Sure, awards are nice, but our biggest reward is making sure we meet our client's goals. With our proven framework, our clients have experienced great success.

We want everyone to buy our product. How can you help us?

When you appeal to everyone, you actually speak to no one. Your audience might be more targeted than you think. What problem do you solve, and for whom? Once we clearly define your target, one objective, one main message rises to the top. Then the magic happens: we create engaging, focused communications that resonate with them.