Bernadette Hunter, a professional counselor, was referred to me when she was seeking a designer for her personal CD project, “True Colors,” a collection of songs for clients who experienced trauma.
The CD was a deeply personal and monumental achievement for her, so she wanted to work with a designer who was patient and willing to colla
We began by talking about what she wanted the design to communicate with her audience, and discussed how they perceive her. I compiled a rough list of attributes, she approved them, and we referred to them as we discussed color, patterns, tone, manner.
I researched the CD environment she would be in, and shared designs for her to see how they would stand out in her category. After reviewing designs, we chose one style that best matched her audience.
We also evaluated images that resonated deeply with her. We referred to her approved attributes to guide us and help determine a best match.
We planned to use the portraits she had on file, and discovered discovered they were not recent enough, nor the best quality for reproduction. I recommended she have her photo taken by a professional photographer. After a 1-1/2-hour session, we approved five images, and I retouched two for the CD.
Armed with design details, layouts were explored and presented for her review and approval. One design was approved, proof-reading followed, and minor typographic changes were made. Final files were sent to the printer.
Her producer overlooked the need for a label design; it wasn’t requested for estimate. I knew she’d need something on the CD. The producer suggested we use one color, citing budget concerns. I posed the question, “How much area can the design cover on the face of the CD?” Working with a template, I was able to quickly design the graphic and title for the label.
Bernadette wanted to work with a local team, so we inherited an early-stage website design from a long-distance designer. To develop the brand and content for her site, I tabbed Patrick Hutchins, a strategic, conceptual copywriter.
We interviewed her in two, 45-minute meetings to learn her story, her client’s stories, their view of her (brand), and asked strategic questions that would help us develop her brand.
We created a document containing all we learned about Bernadette and her clients, including design guides for tone, manner, style. Upon Bernadette’s review and approval, I shared examples of website designs utilizing the functionality she needed. Designs were narrowed down to two; we held a Zoom call for her to see how the templates would behave in the hands of her visitors.
The chosen design was styled using approved brand elements, and with the help of a web developer, the site was launched once Bernadette approved it and wrote, “First I want to say it looks so great.”