Bernadette Hunter, a professional counselor, was referred to me when she was seeking a designer for her personal CD project, “True Colors,” a collection of songs for clients who experienced trauma.
The CD was a deeply personal and monumental achievement for her, so she wanted to work with a designer who was patient and willing to collaborate with her.
We began by discussing what she wanted the design to communicate to her audience, and how they currently perceive her. I compiled a rough list of attributes, she approved them, and we referred to them as we discussed color, patterns, tone, manner.
I researched the CD environment she would be in, and shared the kind of designs that would stand out in her category. After reviewing designs, we chose one style that best matched her audience.
We also evaluated images that resonated deeply with her. We referred to her approved attributes to guide us and help determine a best match.
We planned to use the portraits she had on file, and discovered discovered they were not recent enough, nor the best quality for reproduction. I recommended she have her photo taken by a professional photographer. After a 1-1/2-hour session, we approved five images, and I retouched two for the CD.
Armed with design details, layouts were explored and presented for her review and approval. One design was approved, proof-reading followed, and minor typographic changes were made. Final files were sent to the printer.
Her producer overlooked the need for a label design; it wasn’t requested for estimate. I knew she’d need something on the CD. The producer suggested we use one color, citing budget concerns. I posed the question, “How much area can the design cover on the face of the CD?” Working with a template, I was able to quickly design the graphic and title for the label.
First step: develop the brand and content for her site. I tabbed Patrick Hutchins, a strategic, conceptual copywriter. Two, 45-minute interview-meetings gave us time to learn her story, her client’s stories, and how they view her (= her brand).
Second step: develop a design guide. A document was created from all we learned in the interviews. They revealed design clues for tone, manner, style. We explored website templates with the functionality she needed. A Zoom share-screen call allowed us to demonstrate her users' experience of the site.
The template was styled using her brand elements. When Bernadette approved it she wrote, “First I want to say it looks so great.”